Matthew Krul

Build A Trusted Brand on Social Media

FOR BRANDS AND CREATORS

Turn your hobby or business into a profitable brand on Social Media.

Creating a successful business on Social Media isn’t about having the most followers. In fact, over-emphasizing your follower count can produce the opposite effect, creating a large but disengaged audience that can actually limit your brand’s potential.

The key to success on Social Media is all about building an engaged community of brand enthusiasts who have come to trust and admire your brand, and it can all be done without any paid advertising. I’ve done it before, and I want to help you find the same success. It’s not only the best way to build a brand… it can also be personally fulfilling (it has been for me)!

How I Turned My Hobby Into My Business

While I’ve spent the majority of my career as a corporate marketer, I started my own brand in 2017 (Imagination Skyway, formerly known as Imagineer Podcast) because I wanted to pursue something I was passionate about (Disney┬«) and build a community of optimists. The show has afforded me the opportunity to forge friendships with Disney Imagineers and interview Disney Legends.

Within a few years, I was able to accomplish the initial goal I set out for the podcast: talking about Disney helped pay for my Disney vacations! The community I have built has also given me the chance to put some good into the world. My mission through Imagination Skyway has been to spread joy and optimism, and I have been so proud to see my listeners and followers achieve their career goals with some inspiration from the podcast.

To make this dream a reality required a focused and strategic approach in building not the largest community but the right community. This methodology helped me to grow to over 115K followers in 5 years without spending a dollar on advertising or “get-followers-quick” schemes (the latter can seriously damage your brand). This organic, authentic strategy has also helped me generate millions of podcast downloads and hundreds of reviews averaging 4.9/5.0 stars on Apple Podcasts and Spotify.

I have also appeared on CNN Underscored and on the #1 Travel Podcast (WDW Radio).

Using Social Media as my main form of building an audience, I have so far generated nearly 2 million podcast downloads. On Social Media alone, some of my most successful posts have been viewed and shared by millions (my record so far is 12.5 million views, 390K shares and 5.6K comments in a single post). In addition, I have attracted hundreds of paying subscribers, secured sponsorships with brands, generated advertising revenue, and created income producing published work while discussing my hobby, all of which have helped turn my hobby into my business.

My Corporate Experience in Marketing & Branding

In my corporate life, I have spent over 15 years in Marketing, helping large brands like Disney and Kaplan create efficient and impactful digital marketing and social media campaigns. These roles have also afforded me the opportunity to work directly with partners at Alphabet (Google, YouTube), Meta (Facebook, Instagram, WhatsApp), TikTok, Snapchat, Microsoft (Bing, LinkedIn), Pinterest, Yelp, and various Social Media influencer agencies.

I’m proud to have also earned a Business Analytics certificate from Harvard Business School Online and a Master of Business Administration (MBA) from Fordham University. In my program at Harvard I earned a perfect score, and at Fordham I graduated summa cum laude.

My Approach

I believe that hard work, integrity, and a rewarding mission can take you far in life, and it’s how I operate. In serving Businesses and Social Media Creators, I truly want to help you find success with a personalized approach. While there are best practices on Social Media that can offer a great starting point, I’ve often found success by going beyond the industry standards and focusing instead on my audience. It’s not about doing what everyone else has already done. It’s about finding the right way to showcase your brand, building trust and loyalty for your business.

I want to help you optimize your brand on Social Media in the way that’s right for your business. I will take the time to learn about your brand and the customers you serve, then offer practical solutions and ideas that can help you better attract and retain these customers (followers) on Social Media. Whether you choose a single coaching session or a comprehensive consulting plan, I will strive to help you achieve your best work.

I sincerely look forward to the opportunity to work with you!

Subscribe

Sign up for a weekly newsletter with the latest blog posts and exclusive content. In your inbox every Tuesday!